Top 5 Fashion Games in Russia: Q2 2025 Performance

In the second quarter of 2025, the top 5 fashion games in Russia saw varied performance across downloads, revenue, and active users on a unified platform. Let's delve into the data provided by Sensor Tower for these popular apps.

Satiszone: Perfect ASMR Tidy from Sonat Joint Stock Company experienced fluctuating weekly downloads, starting at 82.8K in early April and ending at 42.9K by the end of June. Revenue saw a notable increase towards the end of the quarter, peaking at $24 in the final week. Active users showed a gradual decline from 151.4K in April to 122.2K by June's end.

Skincare Time: Makeover ASMR had a peak in weekly downloads of 91K in late April, with a decrease to 45.6K by June's end. Revenue was inconsistent, with occasional peaks, such as $6 in early June. Active users fluctuated, reaching a high of 252.5K in early June before decreasing to 193.3K.

Eye Color Mix by Crazy Labs saw a surge in downloads, escalating from 34.6K in early April to 102.9K by the end of June. Revenue was minimal but peaked at $18 in mid-June. The app's active users steadily increased, reaching 332.3K by the end of the quarter.

Merge Fashion: Romance Story showed consistent weekly revenue, ending at $1.7K in late June. Downloads varied, peaking at 58.8K mid-June. Active users saw a revival towards the end of the quarter, climbing to 39.1K by June.

Gacha Life from Lunime Inc. maintained steady downloads, with a slight increase to 31.7K in late June. Revenue was minimal, with a brief peak of $7 in early June. Active users remained strong, peaking at 956.5K in early June before a decline to 728.1K by quarter's end.

Each app demonstrated unique trends in user engagement and monetization. For more insights into these games and other market trends, visit Sensor Tower.